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Case Studies |
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Mobile Search Engine Promotion
Goal:
To increase the number of unique users, raise awareness and increase subscriptions.
Solution:
Two different campaigns for different applications were designed and progressed with multiple creative to attract more number of users. Creatives were refreshed every fortnight. The campaign was targeted on a mix of On Deck and Off Deck premium inventory of users.
Click-to–Subscribe feature was used, where users who click on the ad could subscribe to the product at a single click.
Results:
The Test campaign lasted for 4 weeks and Advertiser was happy to witness 200,000 clicks during the trial period. Subsequently, the campaign was run on more than 200 million impressions with a CTR of about 0.60%. Given the highly targeted users, the advertisers were able to achieve an excellent conversion ratio and met their CPA objectives.
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| Performance Statistics |
| Campaigns |
Impressions |
Clicks |
CTR |
| Campaign 1 |
101,874,197 |
700,930 |
0.69% |
| Campaign 2 |
98,616,451 |
500,212 |
0.51% |
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Mobile Content Subscriptions
Goal:
The mobile content company worked directly with ZestADZ to improve their downloads and increase subscriptions to content downloads. The campaign was targeted for users in South Africa, Australia, Denmark and a few other countries in Western Europe.
Solution:
ZestADZ worked closely with the customer to create campaign creatives and launched the campaign on already popular subscription based sites and social networks. The campaign was refreshed frequently. The landing pages were designed to highlight latest content that was in high demand so that the users can click to subscribe and purchase.
Results:
ZestADZ was able to drive more than 25,000 unique visitors each day for a period of one month for the campaign. These users were a targeted segment that lead to a high subscription of the marketed product. The advertiser met ROI objectives well below the set target. |
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| Performance Statistics |
| Impressions |
Clicks |
CTR |
| 27,854,083 |
79,436 |
0.29% |
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